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Presented annually by the Public Relations Society of the Philippines (PRSP), the ANVIL AWARDS is the symbol of EXCELLENCE in Public Relations.

The ANVIL is awarded to outstanding public relations programs, tools, and practitioners after careful screening by select PR professionals and judging by a distinguished multi-sectoral jury.

This year’s theme “PR for Good” will recognize purpose-driven and impactful initiatives that promote corporate integrity and the social good during crises and across platforms. For this year, it has distinct categories for:

  1. COVID-related PR programs and tools
  2. Digital PR programs
  3. Digital PR tools
  4. Crisis or issues management for government

Dates to Remember

  • Entry Submission Opens:
    October 30, 2020
  • Entry Submission Closes:
    November 20, 2020
  • Araw ng Parangal:
    February 19, 2021
  • Eligibility

    Any public relations program or tool implemented from October 15, 2019 to October 15, 2020 is eligible for submission as an entry to the 56th ANVIL Awards.

    For PR programs on a sustained basis, it must have been implemented for a minimum of 24 months by November 20, 2020.

    Nomination

    Anyone, whether a PRSP member or non-member, can nominate and submit an unlimited number of entries for the different categories that s/he or his/her agency directly managed or for which s/he or his/her agency was responsible.

    Agency executives, public relations consultants, stakeholder or beneficiary organizations may submit a nomination on behalf of their client, provided that they submit a written authorization from their client as the project proponent.

    All entries should be submitted online at www.anvil-awards.prsp.ph and complete the nomination form below.

    Downloadable Files

    Please download the following forms and submit them alongside your online entry when prompted and as a supporting document:

    1. Authorization Form
    2. Nomination Form

    For your reference, you may download the following documents to serve as guides for when you are creating your nomination entry:

    1. Official Brochure
    2. Judging Rubrics

    Submission of Entries

    A complete entry consists of the following:

    • Complete Nomination Form
    • Supporting Documents and Samples
    • Entry Fee

    Payment

    Payment can be made offline through check deposits, online via Bank Transfer or PayMaya and GCash (09175995072).

    Offline payments are made via check deposits to PRSP's bank account or through the PRSP Secretariat.

    Entry Fees

  • PRSP Members: ₱ 6,000.00
  • Non-Members: ₱ 7,000.00
  • To be in the masterlist of entries eligible for judging, entries must be fully paid before the closing date.

    Entry Categories

    Public Relations Programs
    1. Public Relations Programs on a Sustained Basis
      1. Arts & Culture/Heritage/Tourism
      2. Community Development (Urban/Rural)
      3. Consumer Welfare
      4. Development Communication
      5. Education/Literacy
      6. Entrepreneurship/Job Generation/SME
      7. Environment/Science and Technology
      8. Good Governance/Social Responsibility/Responsible Citizenship
      9. Sports and Wellness
      10. Youth/Children’s Welfare
      11. Other Programs
    2. Public Relations Programs Directed at Specific Stakeholders
      1. Employees
      2. Shareholders
      3. Suppliers
      4. Consumers
      5. Communities
      6. Retirees and Senior Citizens
      7. Indigenous People/Host Communities
      8. Overseas Filipino Workers
      9. Other Programs
    3. Specialized Public Relations Programs
      1. COVID-related PR Programs with Tools
      2. Advocacy Campaign
      3. Corporate/Organizational Identity Program
      4. Crisis/Risk Communication for the Government Sector, Disaster Communication
      5. Crisis/Risk Communication for the Government Sector, Issues Management
      6. Crisis/Risk Communication for the Private Sector, Disaster Communication
      7. Crisis/Risk Communication for the Private Sector, Issues Management
      8. Other Programs
    4. Digital Public Relations Programs
      1. Arts and Culture/Heritage/Tourism
      2. Community Development (Urban/Rural)
      3. Consumer Welfare
      4. Development Communication
      5. Education/Literacy
      6. Entrepreneurship/Job Generation/SME
      7. Environment/Science and Technology
      8. Good Governance/Social Responsibility/Responsible Citizenship
      9. Sports and Wellness
      10. Youth/Children’s Welfare
      11. Advocacy Campaign
      12. Crisis Communication
      13. Disaster Communication
      14. Other Digital PR Program
    Public Relations Tools
    1. PUBLICATIONS
      1. Internal: Like Newsletters, Magazine, Posters, Pamphlets
      2. External: Like Annual Reports, Sustainability Reports, Brochures, Trade Magazines, Calendars, Posters
      3. Coffee Table Books: Institutional, Historical, Biographical, Corporate, and Marketing
      4. CSR Publications
      5. Handbooks, Manuals
      6. Other Tools
    2. MULTIMEDIA/DIGITAL
      1. Audio-Visual Presentation
      2. E-Publications (E-Books, E-Newsletters)
      3. Online Video/Online News/Podcasts
      4. Social Media Tools
      5. Websites, Blogs (Intranet, Internet)
      6. Mobile Tools, Mobile Applications
      7. Other Digital PR Program
    3. EXHIBITS AND SPECIAL EVENTS
      1. Launches
      2. Milestones
      3. Conferences/Conventions
      4. Exhibits and Expositions
      5. Other Events

    Awards at Stake

    GRAND ANVIL AWARD (PR Program)

    The Grand Anvil Award is given to the most outstanding public relations program that stands out from among all Gold Anvil Award PR programs.

    PLATINUM ANVIL AWARD (PR Tool)

    The Platinum Anvil Award is given to the most outstanding public relations tool that stands out among all Gold Award winning PR tools.

    GOLD ANVIL AWARDS

    The Gold ANVIL Award is given to public relations programs and tools that meet the highest standards in their respective categories based on set criteria for the Gold ANVIL Awards.

    SILVER ANVIL AWARDS

    The Silver Anvil Award is given to public relations programs and tools that meet the highest standards in their respective categories based on set criteria for the Silver ANVIL Awards.

    SPECIAL AWARDS

    HALL OF FAME AWARD

    The Hall of Fame Award is given to a company or organization that achieves any of the following:

    AGENCY OF THE YEAR AWARD

    The Agency of the Year Award is given to a public relations agency that garners the most number of accumulated points based on the value of each Anvil trophy received.

    1. Grand Anvil - 3 points
    2. Platinum Anvil - 3 points
    3. Gold Anvil - 2 points
    4. Silver Anvil - 1 point

    COMPANY OF THE YEAR AWARD

    The Company of the Year Award is given to a public relations company that garners the most number of accumulated points based on the value of each Anvil trophy received.

    1. Grand Anvil - 3 points
    2. Platinum Anvil - 3 points
    3. Gold Anvil - 2 points
    4. Silver Anvil - 1 point

    Judging

    Programs and Tools

    Entries will be screened by public relations and communications professionals who will endorse entries to the Board of Jurors for judging. The Anvil Awards Committee may re-classify the entries as it deems fit.

    The Board of Jurors will review and rate the entries. The decision of the Board of Jurors is final.

    Special Awards

    The Board of Jurors will determine who among the Anvil Gold or Silver Awardees will qualify for these special awards based on the guidelines that describe the award. There is no need to self- nominate.